Industry analyst Aaron Bragman of IHS Automotive Insight stated on Friday the slump at Lexus goes deeper than a shortage of vehicles. He advised that Lexus could endure from your identical stigma as do basic Motors Co's Buick brand name for your previous numerous decades: older people's car.
Bragman stated it will be "quite a challenge" for Lexus to reclaim No. one in luxury product sales in 2012 even with total manufacturing simply because its lineup is not as alluring since it after was also it relies heavily on two models, the RX 350 and ES 350 sedan, a spinoff belonging to the Toyota Camry.
The RX so much this yr accounts for 45 % of Lexus U.S. product sales and also the ES sedan 19 percent.
"Like Toyota, they've lost their momentum. They have an ageing purchaser base, and plenty of their agents are afraid they will come to be the subsequent Buick. Their new items haven't resonated with more youthful buyers."
The median purchaser age for Lexus is within the mid-50s, and Templin stated he is comfy with that simply because it is seriously a outcome of large loyalty.
Sportier versions that include the IS sedan and CT hybrid sedan are attracting more youthful owners, stated Templin. (Editing by Bernie Woodall; editing by Carol Bishopric)
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